On his inauguration on 14 May 2017, the elected president Emmanuel Macron chose the DS 7 Crossback as his presidential car. This was the first time a president used an SUV model as part of an inauguration ceremony. It was only used once for this occasion and was later exhibited in the showroom DS World Paris.
This specific version (lent seven months before the model is sold in France, scheduled for January 2018) is in an ink blue color and has a custom-made, uncovered roof. French flags and logos "RF" (for "République Française" (or "[the] French Republic" in French)) appear in various places, the interiors a black leather, and a "lacquer canvas" (a fabric coated with lacquer) has been specially made by the Maury workshop.
On the occasion of the European Heritage Days on 16 and 17 September 2017, the DS 7 Crossback Présidentiel was exhibited in the courtyard of the Palais de l'Elysée.